It all needs to fit, it all needs to be right and especially, in this age of Cloud systems, it needs to be as process and IOps efficient as humanly possible.
Responsive web front-ends. Data APIs. Phone apps, tablet apps, UWP apps, WPF apps... they're all important. They should all be done right.
Data analysis, data capture, data storage, data retrieval. From tiny document databases to giant Warehouse Cubes, we do data.
Public clouds, private clouds and hybrid clouds are all very different disciplines. We know all three.